Learning, insights and inspiration


The Anatomy of an Effective Content Calendar

You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have...

Data & AI

Where Do I Start With Generative AI?

Over the last six to eight months, generative AI has evolved from a sci-fi movie plotline into a technology that is disrupting entire industries....


A Step-by-Step Guide to the RFP Process

Putting together a request for proposal (RFP) for a new email marketing platform can be arduous. It’s a time-consuming process and usually involves many...


5 Baby Boomer Stats Marketers Need to Know

Contrary to the well-worn stereotype, Baby Boomers are ultra tech-savvy. This generation spends two additional hours online per day when compared to their Gen...


5 Gen X Stats Marketers Need to Know

Gen X does not like to be ignored. Described as both self-reliant and slackers, Gen X is the smallest generation when compared to Baby...


5 Rules for A/B Testing

The ease of A/B testing makes it one of the most time-tested tools for digital marketers. Marigold Engage by Sailthru by Marigold has always...


Accessible Email Design Is For Everyone

Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and...


5 Millennial Stats Marketers Need to Know

Millennials have come of age in a time of unprecedented technological growth and economic unrest. Their lifestyle is vastly different than their parents. Now...

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