Reshaping the Retail Experience
The Retail Personalization Index is the industry’s most comprehensive study on the personalization capabilities of today’s top retailers. Our fifth-annual report is larger than ever, with 500 brands evaluated. Dive in for some fresh inspiration on how to reshape your own personalization journey.
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See all the top 100 RPI Brand Winners
Explore the Winners
500 brands.
5,000 consumers.
1 conclusion:
Retail personalization has never been more important.
- Brands Evaluated 500
- Customers Surveyed 5,000
- Attributes Analyzed 80
- Hours of Research 2,500+
The Index: LIVE
There are a number of great events planned, live and virtual, to celebrate the launch of the 2022 Retail Personalization Index. Check out our calendar for opportunities to learn more about the retail industry’s most comprehensive 2022 consumer research.
Take a deep dive into the research behind the 2022 Retail Personalization Index
In 2022, successful retailers are personalizing every touchpoint of the shopper experience: in-store and online, across all platforms and devices. We surveyed consumers and retail marketers to understand customer expectations today — and to learn how brands believe they’re delivering on those expectations.
Download NowThe health & beauty brands getting glowing reviews
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1SephoraTotal Score 65
⁄80
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email
22⁄30
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web
24⁄25
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mobile
11⁄13
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offline
7⁄7
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privacy
1⁄5
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email
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25e.l.f. CosmeticsTotal Score 46
⁄80
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email
14⁄30
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web
16⁄25
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mobile
9⁄13
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offline
4⁄7
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privacy
3⁄5
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email
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40Sigma BeautyTotal Score 43
⁄80
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email
18⁄30
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web
10⁄25
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mobile
9⁄13
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offline
4⁄7
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privacy
2⁄5
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email
Insights
The Personalization Gap
71% of retailers think they excel in personalization in marketing.
Only 34% of consumers agree.
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- 53%Consumers that belong to at least one brand loyalty program
- 71%Consumers that think personalization matters
- 80%Consumers that will share data in exchange for deals & offers
The top 100 brands shaping the future of retail
It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.