Department Store/Marketplace
#25
eBay
Overview
- 2021 Rank 8
- Founded 1995
- Model Public
Total Score
46⁄80
-
email
19⁄30
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web
13⁄25
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mobile
8⁄13
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offline
3⁄7
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privacy
3⁄5
eBay
Why we love eBay
Email Subject Lines Tailored to Gender, Brand, and Product Preferences
eBay always cuts through the clutter with personalized subject lines that go beyond “Hey {{fiirst_name}}” and are tailored to customers’ gender, and brand and product preferences.
Relevant Product Recommendations, Collaborative Filtering, and Attribute-Based Messaging
Personalized recommendations are a must for a brand like eBay that sells literally everything. And this brand’s online marketplace delivers with robust collaborative filtering and attribute-based messaging to boot.
Curated Product recommendation Email Campaigns
Whatever your shopping style, eBay has the right email for you. The brand excels at recommendation-heavy email campaigns that take its enormous inventory and curates the right products for every shopper.
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