Fashion/Apparel
#9
JustFab
Overview
With connected channels and a style quiz designed to get to know customers immediately, it’s no wonder JustFab is one of just three brands to rank in the top 25% of every Retail Personalization Index published to date.
- 2021 Rank 8
- Founded 2010
- Model Private
Total Score
53⁄80
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email
22⁄30
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web
16⁄25
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mobile
8⁄13
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offline
4⁄7
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privacy
3⁄5
JustFab
Why we love JustFab
Creating Urgency with Clocks
Dynamic timers counting down to the end of a promotion create a sense of urgency. JustFab does a masterful job prompting people to purchase quickly by including dynamic timers in emails.
Website Sign-Up Quiz to Personalize Future Promotions
Starting with dating app-style swipes, JustFab gives new shoppers a quiz to learn more about their styles and tastes in order to recommend the most relevant products before they’ve bought or even browsed anything.
Unified Customer Experience Across Email, Mobile, and Site
People don’t plan to start shopping on their smartphone and finish onsite; they just do. And JustFab customers can do so easily because of the brand’s unified experience across email, mobile, and site.
Download the Retail Personalization Index
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