2022 Retail Personalization Index Leaders

#1

Sailthru Client

Thrive Market

Total Score

65/80

Learn More

Thrive Market

Total Score

65/80

• email
  25/30
• web
  20/25
• mobile
  13/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#1

5-Year Spotlight

Sephora

Total Score

65/80

Learn More

Sephora

Total Score

65/80

• email
  22/30
• web
  24/25
• mobile
  11/13
• offline
  7/7
• privacy
  1/5

Visit Brand Page

Take personalization to the next level

Sign up for The Lift to get the strategies retail’s fastest-growing brands use delivered directly to your inbox.

SUBSCRIBE

#3

Top Email Score

DSW

Total Score

64/80

Learn More

DSW

Total Score

64/80

• email
  23/30
• web
  21/25
• mobile
  11/13
• offline
  7/7
• privacy
  2/5

Visit Brand Page

#4

5-Year Spotlight

Best Buy

Total Score

60/80

Learn More

Best Buy

Total Score

60/80

• email
  21/30
• web
  20/25
• mobile
  9/13
• offline
  7/7
• privacy
  3/5

Visit Brand Page

#5

Top Email Score

Adidas

Total Score

59/80

Learn More

Adidas

Total Score

59/80

• email
  22/30
• web
  21/25
• mobile
  5/13
• offline
  7/7
• privacy
  4/5

Visit Brand Page

Where do retailers and consumers disagree?

In an increasingly customer-centric and cross-channel era, the industry’s latest research indicates many retailers are missing the mark.

DOWNLOAD NOW

#6

Top Email Score

Fabletics

Total Score

57/80

Learn More

Fabletics

Total Score

57/80

• email
  26/30
• web
  16/25
• mobile
  9/13
• offline
  4/7
• privacy
  2/5

Visit Brand Page

#7

Fast Mover

1stDibs

Total Score

56/80

Learn More

1stDibs

Total Score

56/80

• email
  22/30
• web
  20/25
• mobile
  7/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#8

Top Ten

Bloomingdale’s

Total Score

54/80

Learn More

Bloomingdale’s

Total Score

54/80

• email
  18/30
• web
  17/25
• mobile
  10/13
• offline
  7/7
• privacy
  2/5

Visit Brand Page

#9

Top Ten

Home Depot

Total Score

53/80

Learn More

Home Depot

Total Score

53/80

• email
  17/30
• web
  17/25
• mobile
  9/13
• offline
  7/7
• privacy
  3/5

Visit Brand Page

#9

5-Year Spotlight

JustFab

Total Score

53/80

Learn More

JustFab

Total Score

53/80

• email
  22/30
• web
  16/25
• mobile
  8/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#9

5-Year Spotlight

Nordstrom

Total Score

53/80

Learn More

Nordstrom

Total Score

53/80

• email
  16/30
• web
  19/25
• mobile
  8/13
• offline
  7/7
• privacy
  3/5

Visit Brand Page

#12

Forever 21

Total Score

52/80

Learn More

Forever 21

Total Score

52/80

• email
  20/30
• web
  13/25
• mobile
  10/13
• offline
  5/7
• privacy
  4/5

Visit Brand Page

#12

Sailthru Client

Fashion Nova

Total Score

52/80

Learn More

Fashion Nova

Total Score

52/80

• email
  22/30
• web
  19/25
• mobile
  9/13
• offline
  0/7
• privacy
  2/5

Visit Brand Page

#14

Overstock.com

Total Score

51/80

Learn More

Overstock.com

Total Score

51/80

• email
  13/30
• web
  19/25
• mobile
  12/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#14

Wayfair

Total Score

51/80

Learn More

Wayfair

Total Score

51/80

• email
  20/30
• web
  14/25
• mobile
  10/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#14

Petco

Total Score

51/80

Learn More

Petco

Total Score

51/80

• email
  19/30
• web
  14/25
• mobile
  8/13
• offline
  7/7
• privacy
  3/5

Visit Brand Page

#17

Target

Total Score

50/80

Learn More

Target

Total Score

50/80

• email
  15/30
• web
  16/25
• mobile
  11/13
• offline
  6/7
• privacy
  2/5

Visit Brand Page

#18

New to the 100

AllModern

Total Score

49/80

Learn More

AllModern

Total Score

49/80

• email
  16/30
• web
  16/25
• mobile
  11/13
• offline
  4/7
• privacy
  2/5

Visit Brand Page

#18

Lilly Pulitzer

Total Score

49/80

Learn More

Lilly Pulitzer

Total Score

49/80

• email
  16/30
• web
  17/25
• mobile
  10/13
• offline
  1/7
• privacy
  5/5

Visit Brand Page

#18

New to the 100

Dick’s Sporting Goods

Total Score

49/80

Learn More

Dick’s Sporting Goods

Total Score

49/80

• email
  13/30
• web
  17/25
• mobile
  9/13
• offline
  7/7
• privacy
  3/5

Visit Brand Page

#18

Carter’s

Total Score

49/80

Learn More

Carter’s

Total Score

49/80

• email
  18/30
• web
  15/25
• mobile
  7/13
• offline
  7/7
• privacy
  2/5

Visit Brand Page

#22

5-Year Spotlight

Walmart

Total Score

48/80

Learn More

Walmart

Total Score

48/80

• email
  16/30
• web
  13/25
• mobile
  10/13
• offline
  6/7
• privacy
  3/5

Visit Brand Page

#23

American Eagle Outfitters

Total Score

47/80

Learn More

American Eagle Outfitters

Total Score

47/80

• email
  9/30
• web
  18/25
• mobile
  8/13
• offline
  7/7
• privacy
  5/5

Visit Brand Page

#23

Office Depot OfficeMax

Total Score

47/80

Learn More

Office Depot OfficeMax

Total Score

47/80

• email
  18/30
• web
  15/25
• mobile
  5/13
• offline
  7/7
• privacy
  2/5

Visit Brand Page

#25

e.l.f. Cosmetics

Total Score

46/80

Learn More

e.l.f. Cosmetics

Total Score

46/80

• email
  14/30
• web
  16/25
• mobile
  9/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#25

eBay

Total Score

46/80

Learn More

eBay

Total Score

46/80

• email
  19/30
• web
  13/25
• mobile
  8/13
• offline
  3/7
• privacy
  3/5

Visit Brand Page

#25

HSN

Total Score

46/80

Learn More

HSN

Total Score

46/80

• email
  17/30
• web
  14/25
• mobile
  8/13
• offline
  4/7
• privacy
  3/5

Visit Brand Page

#25

Crate & Barrel

Total Score

46/80

Learn More

Crate & Barrel

Total Score

46/80

• email
  19/30
• web
  13/25
• mobile
  6/13
• offline
  5/7
• privacy
  3/5

Visit Brand Page

Meet MZ Wallace’s loyalty program!

READ THE CASE STUDY

#29

New to the 100

Daily Harvest

Total Score

45/80

Daily Harvest

Total Score

45/80

• email
  18/30
• web
  14/25
• mobile
  11/13
• offline
  0/7
• privacy
  2/5

#29

Express

Total Score

45/80

Express

Total Score

45/80

• email
  17/30
• web
  10/25
• mobile
  11/13
• offline
  7/7
• privacy
  0/5

#29

Adore Me

Total Score

45/80

Adore Me

Total Score

45/80

• email
  21/30
• web
  9/25
• mobile
  8/13
• offline
  4/7
• privacy
  3/5

#29

Athleta

Total Score

45/80

Athleta

Total Score

45/80

• email
  14/30
• web
  14/25
• mobile
  8/13
• offline
  7/7
• privacy
  2/5

#29

Saks Fifth Avenue

Total Score

45/80

Saks Fifth Avenue

Total Score

45/80

• email
  13/30
• web
  16/25
• mobile
  7/13
• offline
  6/7
• privacy
  3/5

#29

Foot Locker

Total Score

45/80

Foot Locker

Total Score

45/80

• email
  20/30
• web
  10/25
• mobile
  6/13
• offline
  5/7
• privacy
  4/5

#29

New to the 100

1-800-PetMeds

Total Score

45/80

1-800-PetMeds

Total Score

45/80

• email
  15/30
• web
  18/25
• mobile
  5/13
• offline
  4/7
• privacy
  3/5

#29

Fast Mover

FramesDirect

Total Score

45/80

FramesDirect

Total Score

45/80

• email
  22/30
• web
  16/25
• mobile
  1/13
• offline
  3/7
• privacy
  3/5

#29

LOFT

Total Score

45/80

LOFT

Total Score

45/80

• email
  20/30
• web
  14/25
• mobile
  1/13
• offline
  7/7
• privacy
  3/5

#38

Sailthru Client

Grove Collaborative

Total Score

44/80

Grove Collaborative

Total Score

44/80

• email
  21/30
• web
  13/25
• mobile
  8/13
• offline
  0/7
• privacy
  2/5

The most innovative retailers choose Sailthru to power email marketing and cross-channel personalization. Find out why.

REQUEST A DEMO

#38

Zappos

Total Score

44/80

Zappos

Total Score

44/80

• email
  12/30
• web
  18/25
• mobile
  7/13
• offline
  4/7
• privacy
  3/5

#40

thredUP

Total Score

43/80

thredUP

Total Score

43/80

• email
  19/30
• web
  9/25
• mobile
  10/13
• offline
  3/7
• privacy
  2/5

#40

Sigma Beauty

Total Score

43/80

Sigma Beauty

Total Score

43/80

• email
  18/30
• web
  10/25
• mobile
  9/13
• offline
  4/7
• privacy
  2/5

#40

Hollister Co.

Total Score

43/80

Hollister Co.

Total Score

43/80

• email
  9/30
• web
  13/25
• mobile
  9/13
• offline
  7/7
• privacy
  5/5

A New Generation of Consumers

Gen Z is unique. So, how can you create engaging messages and meaningful connections with retail’s future shoppers?

LEARN MORE

#40

Famous Footwear

Total Score

43/80

Famous Footwear

Total Score

43/80

• email
  12/30
• web
  11/25
• mobile
  8/13
• offline
  7/7
• privacy
  5/5

#40

Draper James

Total Score

43/80

Draper James

Total Score

43/80

• email
  20/30
• web
  14/25
• mobile
  3/13
• offline
  3/7
• privacy
  3/5

#40

Sailthru Client

ThirdLove

Total Score

43/80

ThirdLove

Total Score

43/80

• email
  18/30
• web
  18/25
• mobile
  1/13
• offline
  4/7
• privacy
  2/5

#40

Ann Taylor

Total Score

43/80

Ann Taylor

Total Score

43/80

• email
  17/30
• web
  16/25
• mobile
  0/13
• offline
  7/7
• privacy
  3/5

#47

Lowe’s

Total Score

42/80

Lowe’s

Total Score

42/80

• email
  12/30
• web
  15/25
• mobile
  7/13
• offline
  6/7
• privacy
  2/5

#47

Abercrombie & Fitch

Total Score

42/80

Abercrombie & Fitch

Total Score

42/80

• email
  12/30
• web
  11/25
• mobile
  9/13
• offline
  7/7
• privacy
  3/5

Insights

How Do You See
Email Success?

After analyzing more than 100 billion emails sent last year, we’ve compiled the most comprehensive email marketing benchmark data ever published.

DIVE IN

#47

Banana Republic

Total Score

42/80

Banana Republic

Total Score

42/80

• email
  12/30
• web
  11/25
• mobile
  9/13
• offline
  7/7
• privacy
  3/5

#47

ShoeDazzle

Total Score

42/80

ShoeDazzle

Total Score

42/80

• email
  18/30
• web
  16/25
• mobile
  1/13
• offline
  4/7
• privacy
  3/5

#51

Top Mobile Score

Macy’s

Total Score

41/80

Macy’s

Total Score

41/80

• email
  7/30
• web
  12/25
• mobile
  12/13
• offline
  7/7
• privacy
  3/5

#51

Fast Mover

Steve Madden

Total Score

41/80

Steve Madden

Total Score

41/80

• email
  15/30
• web
  10/25
• mobile
  11/13
• offline
  4/7
• privacy
  1/5

Brand Insights

What makes Thrive Market a winner?

Learn how this year’s #1 tied brand tailors shopping by diet, brand, and budget for every buyer — and more than one million members.

LEARN MORE

#51

Skechers

Total Score

41/80

Skechers

Total Score

41/80

• email
  13/30
• web
  11/25
• mobile
  9/13
• offline
  6/7
• privacy
  2/5

#51

Nike

Total Score

41/80

Nike

Total Score

41/80

• email
  13/30
• web
  10/25
• mobile
  9/13
• offline
  7/7
• privacy
  2/5

#51

Lane Bryant

Total Score

41/80

Lane Bryant

Total Score

41/80

• email
  14/30
• web
  11/25
• mobile
  8/13
• offline
  4/7
• privacy
  4/5

#51

Dooney & Bourke

Total Score

41/80

Dooney & Bourke

Total Score

41/80

• email
  9/30
• web
  19/25
• mobile
  7/13
• offline
  4/7
• privacy
  2/5

#51

BJ’s Wholesale Club

Total Score

41/80

BJ’s Wholesale Club

Total Score

41/80

• email
  13/30
• web
  13/25
• mobile
  6/13
• offline
  6/7
• privacy
  3/5

#51

Dillard’s

Total Score

41/80

Dillard’s

Total Score

41/80

• email
  13/30
• web
  16/25
• mobile
  2/13
• offline
  7/7
• privacy
  3/5

#51

Savage X Fenty

Total Score

41/80

Savage X Fenty

Total Score

41/80

• email
  17/30
• web
  16/25
• mobile
  1/13
• offline
  4/7
• privacy
  3/5

#51

Yankee Candle

Total Score

41/80

Yankee Candle

Total Score

41/80

• email
  19/30
• web
  11/25
• mobile
  0/13
• offline
  6/7
• privacy
  5/5

#61

Newegg

Total Score

40/80

Newegg

Total Score

40/80

• email
  12/30
• web
  14/25
• mobile
  9/13
• offline
  3/7
• privacy
  2/5

#61

Sailthru Client

MATCHES FASHION

Total Score

40/80

MATCHES FASHION

Total Score

40/80

• email
  10/30
• web
  14/25
• mobile
  8/13
• offline
  4/7
• privacy
  4/5

#61

Bed Bath & Beyond

Total Score

40/80

Bed Bath & Beyond

Total Score

40/80

• email
  4/30
• web
  19/25
• mobile
  8/13
• offline
  6/7
• privacy
  3/5

#61

Bass Pro Shops

Total Score

40/80

Bass Pro Shops

Total Score

40/80

• email
  17/30
• web
  8/25
• mobile
  6/13
• offline
  7/7
• privacy
  2/5

#61

Urban Outfitters

Total Score

40/80

Urban Outfitters

Total Score

40/80

• email
  8/30
• web
  16/25
• mobile
  6/13
• offline
  5/7
• privacy
  5/5

#61

QVC

Total Score

40/80

QVC

Total Score

40/80

• email
  14/30
• web
  16/25
• mobile
  4/13
• offline
  4/7
• privacy
  2/5

#67

UNIQLO

Total Score

39/80

UNIQLO

Total Score

39/80

• email
  11/30
• web
  9/25
• mobile
  10/13
• offline
  6/7
• privacy
  3/5

#67

ULTA Beauty

Total Score

39/80

ULTA Beauty

Total Score

39/80

• email
  4/30
• web
  15/25
• mobile
  10/13
• offline
  7/7
• privacy
  3/5

#67

Sears

Total Score

39/80

Sears

Total Score

39/80

• email
  6/30
• web
  14/25
• mobile
  9/13
• offline
  7/7
• privacy
  3/5

#67

Mobile Maven

Houzz

Total Score

39/80

Houzz

Total Score

39/80

• email
  7/30
• web
  18/25
• mobile
  7/13
• offline
  4/7
• privacy
  3/5

#67

One Kings Lane

Total Score

39/80

One Kings Lane

Total Score

39/80

• email
  19/30
• web
  11/25
• mobile
  6/13
• offline
  0/7
• privacy
  3/5

#67

Bergdorf Goodman

Total Score

39/80

Bergdorf Goodman

Total Score

39/80

• email
  11/30
• web
  12/25
• mobile
  5/13
• offline
  6/7
• privacy
  5/5

#67

Fast Mover

New Look

Total Score

39/80

New Look

Total Score

39/80

• email
  9/30
• web
  15/25
• mobile
  5/13
• offline
  6/7
• privacy
  4/5

#67

Pottery Barn

Total Score

39/80

Pottery Barn

Total Score

39/80

• email
  15/30
• web
  13/25
• mobile
  2/13
• offline
  7/7
• privacy
  2/5

#67

Dermstore

Total Score

39/80

Dermstore

Total Score

39/80

• email
  11/30
• web
  19/25
• mobile
  2/13
• offline
  4/7
• privacy
  3/5

#76

KMart

Total Score

38/80

KMart

Total Score

38/80

• email
  7/30
• web
  14/25
• mobile
  8/13
• offline
  6/7
• privacy
  3/5

#76

BoxLunch

Total Score

38/80

BoxLunch

Total Score

38/80

• email
  5/30
• web
  16/25
• mobile
  8/13
• offline
  7/7
• privacy
  2/5

#76

Marshalls

Total Score

38/80

Marshalls

Total Score

38/80

• email
  16/30
• web
  9/25
• mobile
  7/13
• offline
  4/7
• privacy
  2/5

#76

The North Face

Total Score

38/80

The North Face

Total Score

38/80

• email
  13/30
• web
  11/25
• mobile
  7/13
• offline
  5/7
• privacy
  2/5

#76

Vitamin Shoppe

Total Score

38/80

Vitamin Shoppe

Total Score

38/80

• email
  13/30
• web
  9/25
• mobile
  7/13
• offline
  7/7
• privacy
  2/5

#76

AutoZone

Total Score

38/80

AutoZone

Total Score

38/80

• email
  7/30
• web
  16/25
• mobile
  7/13
• offline
  6/7
• privacy
  2/5

#76

Sailthru Client

Chairish

Total Score

38/80

Chairish

Total Score

38/80

• email
  13/30
• web
  13/25
• mobile
  6/13
• offline
  3/7
• privacy
  3/5

#76

Fanatics

Total Score

38/80

Fanatics

Total Score

38/80

• email
  19/30
• web
  8/25
• mobile
  5/13
• offline
  4/7
• privacy
  2/5

#76

Williams-Sonoma

Total Score

38/80

Williams-Sonoma

Total Score

38/80

• email
  13/30
• web
  13/25
• mobile
  5/13
• offline
  6/7
• privacy
  1/5

#76

Jockey

Total Score

38/80

Jockey

Total Score

38/80

• email
  19/30
• web
  9/25
• mobile
  3/13
• offline
  4/7
• privacy
  3/5

#76

Living Spaces

Total Score

38/80

Living Spaces

Total Score

38/80

• email
  17/30
• web
  12/25
• mobile
  2/13
• offline
  6/7
• privacy
  1/5

#76

Crocs

Total Score

38/80

Crocs

Total Score

38/80

• email
  18/30
• web
  14/25
• mobile
  1/13
• offline
  3/7
• privacy
  2/5

#76

Bandier

Total Score

38/80

Bandier

Total Score

38/80

• email
  16/30
• web
  18/25
• mobile
  1/13
• offline
  2/7
• privacy
  1/5

#76

Reebok

Total Score

38/80

Reebok

Total Score

38/80

• email
  15/30
• web
  18/25
• mobile
  0/13
• offline
  2/7
• privacy
  3/5

#76

Liveclicker Client

Chico’s

Total Score

38/80

Chico’s

Total Score

38/80

• email
  15/30
• web
  13/25
• mobile
  0/13
• offline
  7/7
• privacy
  3/5

#91

Poshmark

Total Score

37/80

Poshmark

Total Score

37/80

• email
  15/30
• web
  11/25
• mobile
  9/13
• offline
  0/7
• privacy
  2/5

#91

Ipsy

Total Score

37/80

Ipsy

Total Score

37/80

• email
  13/30
• web
  11/25
• mobile
  8/13
• offline
  3/7
• privacy
  2/5

#91

DXL Men’s Apparel

Total Score

37/80

DXL Men’s Apparel

Total Score

37/80

• email
  7/30
• web
  11/25
• mobile
  8/13
• offline
  7/7
• privacy
  4/5

#91

Stitch Fix

Total Score

37/80

Stitch Fix

Total Score

37/80

• email
  14/30
• web
  13/25
• mobile
  7/13
• offline
  0/7
• privacy
  3/5

#91

Gap

Total Score

37/80

Gap

Total Score

37/80

• email
  7/30
• web
  16/25
• mobile
  7/13
• offline
  5/7
• privacy
  2/5

#91

Brooks Brothers

Total Score

37/80

Brooks Brothers

Total Score

37/80

• email
  20/30
• web
  9/25
• mobile
  1/13
• offline
  4/7
• privacy
  3/5

#91

Lands’ End

Total Score

37/80

Lands’ End

Total Score

37/80

• email
  15/30
• web
  15/25
• mobile
  1/13
• offline
  4/7
• privacy
  2/5

#91

Kipling

Total Score

37/80

Kipling

Total Score

37/80

• email
  17/30
• web
  14/25
• mobile
  0/13
• offline
  3/7
• privacy
  3/5

#99

The Children’s Place

Total Score

36/80

The Children’s Place

Total Score

36/80

• email
  5/30
• web
  13/25
• mobile
  10/13
• offline
  6/7
• privacy
  2/5

#99

Zulily

Total Score

36/80

Zulily

Total Score

36/80

• email
  13/30
• web
  13/25
• mobile
  8/13
• offline
  0/7
• privacy
  2/5

#99

Scentbird

Total Score

36/80

Scentbird

Total Score

36/80

• email
  12/30
• web
  13/25
• mobile
  8/13
• offline
  0/7
• privacy
  3/5

#99

PetSmart

Total Score

36/80

PetSmart

Total Score

36/80

• email
  12/30
• web
  8/25
• mobile
  8/13
• offline
  7/7
• privacy
  1/5

#99

Amazon

Total Score

36/80

Amazon

Total Score

36/80

• email
  6/30
• web
  16/25
• mobile
  7/13
• offline
  5/7
• privacy
  2/5

#99

Top Ranked UK Brand

Zalando

Total Score

36/80

Zalando

Total Score

36/80

• email
  13/30
• web
  14/25
• mobile
  5/13
• offline
  0/7
• privacy
  4/5

#99

ModCloth

Total Score

36/80

ModCloth

Total Score

36/80

• email
  13/30
• web
  15/25
• mobile
  4/13
• offline
  0/7
• privacy
  4/5

#99

Zales

Total Score

36/80

Zales

Total Score

36/80

• email
  10/30
• web
  16/25
• mobile
  3/13
• offline
  6/7
• privacy
  1/5

#99

rue21

Total Score

36/80

rue21

Total Score

36/80

• email
  16/30
• web
  10/25
• mobile
  1/13
• offline
  6/7
• privacy
  3/5

#99

J. Jill

Total Score

36/80

J. Jill

Total Score

36/80

• email
  15/30
• web
  13/25
• mobile
  1/13
• offline
  4/7
• privacy
  3/5

#99

Fast Mover

Mack Weldon

Total Score

36/80

Mack Weldon

Total Score

36/80

• email
  16/30
• web
  14/25
• mobile
  0/13
• offline
  4/7
• privacy
  2/5

#99

Soma

Total Score

36/80

Soma

Total Score

36/80

• email
  13/30
• web
  15/25
• mobile
  0/13
• offline
  6/7
• privacy
  2/5